IHOP & Under Armour Team Up for a New Step in Comfort & Style – Exclusive Shoe Launch!

Pasadena, CA – October 26, 2023 – You know IHOP. You love IHOP. But did you know we’re always looking for ways to make your day even better? Well, buckle up, because we've partnered with Under Armour to bring you something totally unexpected – a limited-edition line of Under Armour men's shoes designed with the IHOP fan in mind! IHOP FRANCHISOR LLC, headquartered right here in Pasadena, California, is known for bringing smiles and satisfying cravings with our iconic breakfast, lunch, and dinner. We're all about comfort, community, and creating those feel-good moments. And, let’s be real, sometimes you need comfortable shoes to get to that perfect stack of pancakes. That's where Under Armour comes in. Under Armour, the global leader in athletic apparel and footwear, is synonymous with performance, innovation, and pushing boundaries. They get that life doesn't stop when you leave the gym – you're on the move, tackling your day, and need gear that can keep up. So, how did this happen? We thought, "What if we could combine the cozy, welcoming feeling of IHOP with the cutting-edge comfort and style of Under Armour?" The result is a seriously awesome shoe that’s perfect for everything from a quick run to the local IHOP, to hitting the streets, or just kicking back and relaxing. What Makes These Shoes Special? Let's dive into the details. We worked closely with Under Armour's design team to create a shoe that’s more than just a good looker. This isn’t just slapping a logo on a sneaker; it's a thoughtfully designed shoe built for comfort and performance, with a nod to your IHOP love. All-Day Comfort: These aren't shoes you'll want to take off the minute you get home. We're talking a plush sockliner, responsive cushioning, and a lightweight build. Seriously, your feet will thank you. Think walking on clouds… maybe even pancake clouds. Performance-Ready: Don't let the comfort fool you. These shoes are built to move. Whether you’re power walking to beat the breakfast rush, running errands, or hitting the gym, they’ll provide the support and flexibility you need. Unique IHOP-Inspired Design: Okay, let’s talk about the looks. The shoes feature subtle yet distinctive design elements inspired by IHOP. We're talking color palettes reminiscent of our iconic blue roof and warm interiors. You'll also find a special IHOP logo subtly integrated into the design – it's a little something for the fans. Don't expect giant pancake graphics, though. We wanted something classy and wearable. Breathable & Durable: Made with high-quality materials, these shoes are designed to withstand daily wear and tear. The breathable upper keeps your feet cool and comfortable, even on warmer days. Plus, they’re built to last. Versatile Style: These aren’t just gym shoes. We designed them to be versatile enough to pair with everything from jeans and a t-shirt to shorts and a polo. Wear them anywhere, anytime. What Models Are Available? We’re launching with two key Under Armour men’s shoe models, each with a unique IHOP twist: Under Armour Charged Assert: This is your go-to everyday shoe. It’s lightweight, responsive, and perfect for walking, light running, or hitting the gym. The IHOP version features a blue and white colorway with subtle IHOP branding on the tongue and heel. Under Armour HOVR Phantom: If you're looking for something with a bit more cushioning and support, the HOVR Phantom is the way to go. It’s ideal for longer runs or workouts. The IHOP edition boasts a darker navy and silver color scheme with understated IHOP accents. Where Can You Get Them? The IHOP x Under Armour collection will be available for a limited time starting November 1st. You can snag a pair: On UnderArmour.com: Head to the official Under Armour website and search for "IHOP" or browse the limited-edition collection. At Select Under Armour Stores: Keep an eye out for displays in participating Under Armour retail locations. IHOP.com (Limited Quantities): We’ll also be offering a very limited number of pairs on our IHOP website, available while supplies last. This is a great way to get a pair and plan your next IHOP visit! More Than Just Shoes This partnership isn’t just about footwear. It's about bringing together two brands that share a commitment to comfort, community, and making every day a little bit better. We believe that a comfortable pair of shoes can make a real difference in your day, and we’re thrilled to be able to offer something special to our loyal IHOP fans. “We are incredibly excited to collaborate with Under Armour on this unique collection,” says IHOP’s Chief Marketing Officer. “We always strive to find innovative ways to connect with our guests, and this partnership allows us to do just that. These shoes are a fun and comfortable way for our fans to show their love for IHOP while staying active and stylish.” So, lace up, head to IHOP, and enjoy a stack of pancakes in ultimate comfort and style! Don’t wait too long – these limited-edition shoes won’t last! IHOP FRANCHISOR LLC - 10 W Walnut St, 5th Floor, Pasadena, CA 91103-3633, United States. 951-272-0214.