
IHOP & Under Armour Collaborate on Limited-Edition "Stack & Stride" Shoe Collection - Fueling Your Day, From Breakfast to Beyond
Pasadena, CA – November 8, 2023 – IHOP FRANCHISOR LLC, the iconic breakfast destination known for its fluffy pancakes and welcoming atmosphere, today announced a surprising and exciting collaboration with Under Armour, a leading innovator in athletic apparel and footwear. The result? A limited-edition line of Under Armour Men's Shoes, playfully dubbed "Stack & Stride," designed to seamlessly blend IHOP’s cheerful energy with Under Armour’s performance technology. For years, IHOP (located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, and reachable at 951-272-0214) has been more than just a place to eat; it's a community hub where families gather, friends connect, and everyone starts their day with a smile. We noticed our guests aren’t just looking for a great breakfast; they're active people, always on the go. They need shoes that can keep up! That's where Under Armour came in. “We’re always thinking about how to bring a little extra joy to our guests' lives,” says a spokesperson for IHOP FRANCHISOR LLC. “We wanted to create something fun and unexpected that celebrates both our love for breakfast and an active lifestyle. Who says you can’t power through your morning run fueled by pancakes?” So, What Are These “Stack & Stride” Shoes All About? These aren’t just your average trainers. The "Stack & Stride" collection features three distinct styles of Under Armour Men's Shoes, each incorporating subtle, yet playful, IHOP-inspired design elements. They’re built with all the tech Under Armour is famous for, so you get serious performance and a touch of breakfast fun. 1. The “Blueberry Bliss” Charged Assert Flow: This shoe, based on Under Armour’s popular Charged Assert Flow, is all about comfort and speed. It's built with a breathable knit upper that feels light and flexible. But the real fun is in the details: the shoe’s navy blue upper is accented with speckled detailing that mimics the look of blueberry pancakes. The Under Armour logo is subtly stitched with a tiny pancake graphic. The sole? A slightly maple-syrup colored rubber for grip and durability. This shoe is perfect for light runs, gym workouts, or just a comfortable day on your feet. "We took the feedback we get from our guests," explains the IHOP team. "They wanted something they could actually move in. The Charged Assert is known for being super comfortable right out of the box, and we added a little IHOP flavor." 2. The “Buttermilk Stack” HOVR Phantom 2: For runners who need more cushioning and support, the "Buttermilk Stack" HOVR Phantom 2 is the way to go. This shoe boasts Under Armour’s signature HOVR cushioning, which delivers a zero-gravity feel and helps reduce impact. The upper is a creamy off-white, designed to resemble a stack of golden-brown pancakes. The heel counter features a repeating pattern of tiny butter pats, and the laces are a light brown shade reminiscent of melted butter. This shoe is ideal for long-distance running, training, or anyone who appreciates a comfortable, supportive ride. "We wanted to showcase that you can fuel your ambition with a great breakfast," says the spokesperson. "The HOVR Phantom is built for serious miles, and we've given it a look that's just as satisfying." 3. The “Strawberry Swirl” Curry Flow 9: Bringing a bit of bold energy to the collection is the "Strawberry Swirl" Curry Flow 9. This is a performance basketball shoe co-developed with NBA superstar Stephen Curry, so you know it’s got the goods. It features a lightweight, responsive cushioning system and a flexible upper for quick movements. The shoe's upper is a vibrant pink with swirling red accents, inspired by a delicious strawberry topping. The Under Armour logo is a bold, contrasting white, and the outsole features a unique traction pattern for superior grip. This shoe is perfect for basketball, court sports, or anyone who wants to make a statement on and off the court. “We thought it was fun to bring some of that energy to the basketball court,” explains the IHOP team. “After all, starting your day with a good breakfast and a little bit of fun can give you that extra boost you need to perform at your best.” Tech Specs You'll Appreciate: All three styles of “Stack & Stride” shoes incorporate: Breathable Upper Materials: Keeps your feet cool and comfortable. Responsive Cushioning: Provides energy return and impact absorption. Durable Outsole: Offers excellent traction and long-lasting wear. Moisture-Wicking Liner: Helps keep your feet dry and comfortable. Subtle IHOP Branding: Playful design details that celebrate the breakfast connection. Where to Get Your Pair: The limited-edition "Stack & Stride" collection of Under Armour Men's Shoes will be available starting November 15th at select Under Armour stores and on UnderArmour.com. IHOP will also be running a social media contest where fans can win a pair of shoes and a free breakfast for a year! Follow IHOP and Under Armour on social media for more details. IHOP: Fueling More Than Just Your Appetite. This collaboration isn’t just about shoes; it’s about celebrating the joy of breakfast and an active lifestyle. IHOP FRANCHISOR LLC is committed to bringing a little extra sunshine to your day, whether you're enjoying a stack of pancakes or hitting the pavement. We believe that a good breakfast and a comfortable pair of shoes are the perfect ingredients for a great day. "We're excited to see our guests rocking these shoes," says the IHOP spokesperson. "It's a fun way to show your love for IHOP and your commitment to an active lifestyle."