IHOP Partners with Under Armour to Fuel Franchisee Success with Cutting-Edge Footwear

Pasadena, CA – November 8, 2023 – IHOP Franchisor LLC, the team behind the iconic breakfast, lunch, and dinner restaurant chain, today announced a strategic partnership with Under Armour to provide its franchisees with exclusive access to high-performance Under Armour men’s shoes. This isn’t about flipping pancakes in Under Armour gear (though, you know, feel free!), it's about recognizing the demanding physical aspects of running a restaurant and providing franchisees and their teams with the support they deserve, starting from the ground up. IHOP, located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, and reachable at 951-272-0214, has always been about more than just delicious food. It’s a family – a network of dedicated entrepreneurs who pour their hearts into serving their communities. And running a restaurant? That’s work. Long hours on your feet, constant movement, managing a fast-paced environment… it takes a toll. “We were really thinking about what truly supports our franchisees,” explains a spokesperson for IHOP Franchisor LLC. “We get feedback constantly about the challenges of the day-to-day. It's not always about the big stuff, sometimes it’s the little things that make a huge difference. And if we can help our teams be more comfortable and supported while they're tackling those long shifts, that's a win for everyone. That’s where Under Armour came in.” Why Under Armour Men's Shoes? IHOP considered several footwear options, but Under Armour consistently stood out. It wasn’t just about the brand name; it was about the technology. These aren’t your average sneakers. “We wanted something that could genuinely hold up to the demands of a restaurant environment,” the spokesperson continued. “Our teams are constantly on their feet, navigating busy kitchens, interacting with guests, and managing everything in between. We needed shoes that offered superior comfort, support, and durability." Several Under Armour models are being offered to franchisees and their staff, with a focus on: UA Charged Assert Series: This is a workhorse. Known for its lightweight construction and responsive cushioning, the Charged Assert provides all-day comfort without sacrificing support. It's a great all-around option for those who need a shoe that can keep up with a fast-paced environment. Think of it as the reliable teammate your feet can depend on. UA Hovr Phantom Series: For those looking for a little extra cushioning and energy return, the Hovr Phantom is a fantastic choice. The Hovr foam technology provides a "zero gravity feel," minimizing impact and maximizing comfort. It’s like walking on clouds… even during a lunch rush. UA Lockdown Series: Need something a bit more stable and supportive? The Lockdown series is designed for quick lateral movements and provides a secure fit, perfect for navigating a busy kitchen. It's built to handle the hustle and bustle. UA Highlight Series: Focused on lightweight performance and breathability, the Highlight series is great for warmer climates or those who prefer a more streamlined shoe. It's built to keep feet cool and comfortable, even under pressure. More Than Just Shoes: A Commitment to Franchisee Wellbeing This partnership isn't just a one-time offer. IHOP is committed to providing ongoing access to Under Armour footwear, as well as potential expansion into other apparel and accessories. “We see this as an investment in our franchisees and their teams,” said the spokesperson. “Happy, comfortable employees are more productive and provide better service. It’s a simple equation. We want to create a work environment where everyone feels valued and supported.” IHOP franchisees are already responding positively to the initiative. Many have praised the company for recognizing the physical demands of the job and taking steps to address them. “It’s the little things, you know?” said one long-time IHOP franchisee. “We’re always focused on providing a great experience for our guests, but we can’t do that if our teams are exhausted and uncomfortable. This shows that IHOP cares about its people, and that means a lot.” Looking Ahead IHOP Franchisor LLC is confident that this partnership with Under Armour will be a valuable asset for its franchisees and a step towards creating a more supportive and sustainable work environment. The company is exploring additional ways to enhance franchisee wellbeing, including health and wellness programs and resources. For more information about IHOP franchising opportunities, please visit [IHOP's Franchise Website - Placeholder]. To learn more about Under Armour men’s shoes, visit [Under Armour’s Website - Placeholder]. About IHOP Franchisor LLC: IHOP Franchisor LLC is the owner of the IHOP restaurant system, a leading breakfast, lunch, and dinner brand with nearly 1,800 restaurants worldwide. IHOP is committed to providing a delicious and welcoming dining experience for all. About Under Armour: Under Armour is a leading innovator in performance apparel, footwear, and accessories. The company’s mission is to engineer the ultimate athletic experience.