IHOP & Under Armour Team Up to Fuel Franchisee Success with Performance Footwear

PASADENA, CA – October 26, 2023 – IHOP Franchisor LLC, the company behind the iconic breakfast destination, today announced a strategic partnership aimed at boosting franchisee well-being and operational efficiency. While known for flipping pancakes and serving smiles, IHOP recognizes that the heart of any successful restaurant is its dedicated team. That’s why they're now offering Under Armour men's shoes to franchisees and eligible employees, prioritizing comfort and performance during long shifts. For over 60 years, IHOP has been a fixture in communities across the United States and globally. Headquartered at 10 W Walnut St, Pasadena, CA, IHOP Franchisor LLC (reachable at 951-272-0214) supports a network of hundreds of IHOP restaurants. IHOP isn’t just about the food; it's about the people who make the experience happen. They believe in investing in their franchisees and team members, and this new initiative proves it. “We always ask ourselves, how can we better support the folks running and working in our restaurants?” says a spokesperson for IHOP Franchisor LLC. “It's easy to focus on the big stuff, but we realized a huge part of their day is on their feet. Comfort and support are critical for maintaining energy and focus throughout a busy shift. That’s where Under Armour comes in.” Why Under Armour Shoes? A Focus on Franchisee Wellbeing IHOP didn’t just pick any shoe. They chose Under Armour men's shoes for several key reasons. The brand is known for its cutting-edge athletic footwear, designed for performance and endurance. This translates directly to a better work experience for IHOP staff. “Think about it,” explains the spokesperson. “Restaurant work is demanding. Servers are constantly walking, bussing tables, and being on the go. Managers are overseeing operations and ensuring everything runs smoothly. A good pair of shoes isn’t a luxury; it’s a necessity.” Under Armour shoes offer a range of features that benefit restaurant workers: Cushioning: Under Armour’s signature cushioning technologies absorb impact, reducing fatigue and strain on feet, knees, and back. This is huge for someone spending 8-10 hours on their feet. Support: Many Under Armour shoes feature supportive midsoles and external heel counters, providing stability and preventing overpronation – which can lead to discomfort and injury. Breathability: Restaurant kitchens can get hot! Under Armour uses breathable materials to keep feet cool and dry, preventing blisters and discomfort. Durability: These shoes are built to last, even with daily wear and tear. IHOP wants to provide franchisees with a solution that offers long-term value. Slip Resistance: Importantly, select Under Armour styles offer enhanced traction, crucial for minimizing the risk of slips and falls in a busy restaurant environment. This is a top priority for safety. More Than Just Shoes: Investing in the IHOP Team This partnership isn't just a one-time purchase. IHOP Franchisor LLC is working with Under Armour to provide franchisees with access to a dedicated portal where they can easily order shoes for their teams. Volume discounts will be available, making it even more affordable to prioritize employee comfort. “We see this as an investment in our franchisees and their teams,” the spokesperson continues. “Happy, comfortable employees are more productive, provide better customer service, and are more likely to stay with IHOP. It’s a win-win for everyone.” Franchisee Feedback & Future Plans The initial response from franchisees has been overwhelmingly positive. Many have expressed gratitude for IHOP’s proactive approach to employee well-being. “My team is thrilled!” says Maria Rodriguez, an IHOP franchisee in Arizona. “They’re already talking about how much more comfortable their feet feel. It's a small thing that makes a big difference.” IHOP Franchisor LLC plans to expand the program in the future, potentially offering other Under Armour apparel and accessories to franchisees and their teams. They’re also exploring ways to incorporate wellness initiatives into their ongoing training programs. About IHOP Franchisor LLC IHOP Franchisor LLC is a leading breakfast restaurant company. IHOP restaurants are known for their signature pancakes, delicious breakfast, lunch, and dinner options, and family-friendly atmosphere. With hundreds of locations across the United States and around the world, IHOP is a beloved destination for millions of guests. For more information, visit IHOP’s website or contact them at 951-272-0214, located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633.