IHOP & Under Armour Team Up: Fueling Your Day, From Breakfast to Beyond

Pasadena, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the team behind the iconic IHOP restaurants, today announced an exciting collaboration, bringing a surprising but perfect pairing to your lifestyle: Under Armour men’s shoes. You might be thinking, “Pancakes and sneakers? What’s going on?” Well, stick with us! It’s about powering your entire day, and we think we’ve found a way to do just that. For decades, IHOP (that’s the International House of Pancakes, for those just joining us!) has been the place to start your day. We’re talking fluffy pancakes, savory omelets, and a warm, welcoming atmosphere. Based right here in Pasadena, CA, at 10 W Walnut St, we're proud to be a staple in communities across the US and beyond. You can always reach us at 951-272-0214 if you have any questions, but honestly, you’re probably thinking about breakfast right now! But what happens after breakfast? You need to get moving, right? That’s where Under Armour comes in. Beyond the Breakfast Table: Introducing the Perfect Pair At IHOP, we realized a lot of our guests aren’t just looking for a good meal – they’re active people. They’re hitting the gym, going for a run, tackling weekend projects, or just running around getting things done. They need shoes that can keep up, and that's why we’ve partnered with Under Armour to highlight their incredible range of men's shoes. “We wanted to think beyond the plate,” says a spokesperson for IHOP FRANCHISOR LLC. “We’re all about fueling your day, and that means supporting all aspects of it. Under Armour shares our commitment to performance and quality, and we think their men’s shoes are a natural extension of the IHOP experience.” What’s the Buzz Around Under Armour Men’s Shoes? So, what makes Under Armour men’s shoes special? Let’s break it down. It's not just about looking good (though they definitely do!), it’s about the tech and comfort packed into every pair. For the Runner: Under Armour’s HOVR Phantom and Charged Assert lines are super popular for a reason. They’re designed to give you that responsive, cushioned feel you need whether you're logging serious miles or just doing a quick jog around the block. Think of it like the perfect stack of pancakes – a solid foundation for a great day. The HOVR technology is especially cool - it actually helps return energy with every stride! For the Gym Goer: Lifting weights? Cross-training? Under Armour’s TriBase Reign and Project Rock lines are built to handle it all. They offer incredible stability, support, and grip, so you can push your limits without worrying about slipping or feeling unstable. It’s like having a reliable short stack – always there when you need it. For Everyday Life: Let’s be real, most of us aren't professional athletes. Under Armour's diverse range includes comfortable, stylish options for everyday wear. The Charged Rogue and Assert lines provide cushioning and support for walking, running errands, or just hanging out. It’s the versatile, all-day breakfast you can always count on. Technology You Can Feel: Across the board, Under Armour men’s shoes feature breathable, lightweight materials, and innovative cushioning technologies. They're designed to keep your feet comfortable and supported, no matter what you're doing. That means less fatigue, more energy, and a better overall experience. Why This Partnership Makes Sense “It might seem a little unexpected,” admits the IHOP spokesperson, “but when you think about it, IHOP and Under Armour both prioritize performance and quality. We both want to help people live their best lives. We fuel your body with a great breakfast; Under Armour fuels your feet with innovative shoes.” The partnership will be rolled out through a series of social media campaigns, in-restaurant promotions, and potentially even limited-edition shoe designs. IHOP locations will feature displays showcasing Under Armour men’s shoes, and customers will receive exclusive discounts and promotions. More Than Just Shoes and Pancakes Ultimately, this partnership is about celebrating an active lifestyle and the importance of starting your day right. It’s about recognizing that whether you’re conquering a marathon or just tackling a busy day at work, you need the right fuel and the right gear to perform at your best. “We’re excited to team up with Under Armour and bring this message to our guests,” says the IHOP spokesperson. “We believe that everyone deserves to start their day with a delicious breakfast and a comfortable pair of shoes. It’s a simple formula for success.” So next time you’re enjoying a stack of pancakes at IHOP, take a look at the Under Armour display and imagine all the possibilities. Fuel your body, fuel your feet, and go conquer your day! Learn More: IHOP: www.ihop.com Under Armour Men’s Shoes: www.underarmour.com/en-us/mens-shoes IHOP FRANCHISOR LLC Contact: 951-272-0214, 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, UNITED STATES