IHOP & Under Armour Team Up for a New Kind of Fuel: Comfort for Every Shift

Pasadena, CA – November 8, 2023 – IHOP FRANCHISOR LLC, the team behind the iconic all-day breakfast chain, announced a surprising yet strategic partnership today with Under Armour, the leading innovator in athletic performance apparel. The collaboration isn’t about pancakes in sneakers, but rather about providing the hardworking teams behind those delicious stacks with superior comfort and support – specifically, through Under Armour’s Men’s Shoes. For years, IHOP franchisees have been searching for ways to improve the wellbeing of their team members, the folks who are constantly on their feet, delivering smiles and breakfast favorites. It’s tough work – long hours, bustling restaurants, and a whole lot of walking! IHOP recognized a need for footwear that could actually help their team perform at their best, without sacrificing comfort. “We're all about making people happy, and that starts with our team,” said a representative from IHOP FRANCHISOR LLC, located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, UNITED STATES. "We looked at a lot of options, and Under Armour really stood out. Their commitment to innovation and athlete performance felt like a natural fit, even for our ‘athletes’ of the breakfast world! We want our servers, cooks, and cashiers to feel good, even after a busy weekend brunch. Happy team members translate to happy guests." Why Under Armour Men’s Shoes? So, what made Under Armour’s Men’s Shoes the right choice? It wasn't just the brand name. IHOP franchisees did their research. They tested out several different Under Armour styles, focusing on features crucial for restaurant work. All-Day Comfort: Let’s be real, restaurant shifts are long. Under Armour shoes are built with cushioning technologies like HOVR™ and Micro G® that provide sustained comfort throughout the day. This means less foot fatigue, fewer aches, and more energy to keep those orders flowing. Superior Support: Constant movement on hard floors requires strong support. Under Armour shoes offer excellent arch support and stability, helping to prevent injuries and keep feet aligned. That’s important when you’re constantly walking, bending, and lifting. Non-Slip Traction: Safety is paramount. IHOP kitchens and dining areas can get slippery. Under Armour shoes feature durable outsoles with reliable traction, minimizing the risk of slips and falls. This is a huge peace of mind for both employees and management. Breathability: Long hours in a hot kitchen can lead to sweaty feet. Many Under Armour Men's Shoes incorporate breathable materials that help keep feet cool and dry, preventing discomfort and blisters. Durability: Restaurant work is hard on shoes. Under Armour shoes are built to last, with high-quality materials and construction that can withstand the demands of a fast-paced environment. This means fewer replacements and a better return on investment for franchisees. Models Being Rolled Out IHOP franchisees are starting with a few key Under Armour Men’s Shoe models, specifically chosen for their features and value: Charged Assert: This is an everyday workhorse. Affordable, comfortable, and durable, the Charged Assert provides excellent cushioning and support for all-day wear. It's a great option for servers and cashiers. HOVR Phantom: For those spending a lot of time on their feet, the HOVR Phantom offers premium cushioning and a responsive feel. The lightweight construction helps reduce fatigue, making it ideal for cooks and bussers. UA Lockdown: This model provides excellent stability and support for lateral movements, making it a good choice for those who need to quickly move around the kitchen. More Than Just Shoes: Investing in the Team This partnership isn't just about providing comfortable footwear; it's about demonstrating a commitment to the wellbeing of IHOP's team members. Franchisees are reporting that employees are thrilled with the new shoes, and are feeling more energized and comfortable at work. “We’ve seen a real boost in morale,” said one IHOP franchisee based in Southern California. “Our team members appreciate that we’re investing in their comfort and safety. It’s a small gesture, but it makes a big difference.” IHOP FRANCHISOR LLC and Under Armour are exploring additional ways to collaborate in the future, potentially including other apparel and accessories designed to improve the comfort and performance of IHOP’s team members. The phone number for IHOP FRANCHISOR LLC is 951-272-0214. This move showcases IHOP’s dedication to providing a positive work environment, understanding that a comfortable and supported team is a more productive and happy team, leading to a better experience for everyone who walks through the doors of their restaurants. And, let's face it, delivering those perfectly fluffy pancakes is hard work – these teams deserve the best!